The Rage
 
Wednesday, September 10, 2008
New article about the store!
The Rage in BlogTo
Check it out, Briony was really cool, she came to the store to do an article about us!!!!



The RageAh, streetwear! Deconstructed tees, cotton frocks, handpainted items, and kitschy jewels, I knew thee well! I may have grown out of my streetwear phase, but I'm still fond of the DIY ethos of streetwear designers. Kensington Market's The Rage is one place where they can show their wares: the tiny store--located at 13 Kensington Avenue--showcases the work of over 40 local artists, with offerings ranging from the classic deconstruct-o-wear to a surprise or two.

Emblazoned on the wall is "Stylegirl: a female surpassing standards in fashion." Owner Sarah Campbell--who is often on-hand, greeting everyone with a big smile--caters to these gals with a wide range of fashions that emphasize originality and outlandishness, and Toronto street style pride. "I'm all about fun!" she laughs. One standout is Mathieu Missiaen's handpainted shoes ($225): you can take your pick between painted-on vintage pumps or bejeweled Keds.

The store stocks a lot of Paper People Clothing ($39-$79), your run-of-the-mill deconstructed line. I'm not really a fan of the standard Frankenstein sweaters (cobbled together out of heinous pullovers of Christmases past?) and the overplayed deconstructed t-shirt, but there are a couple of lovely, unexpected pieces like tweed shorts and corsets made from old denim. (These--and other reconstructed pieces--have the awesome benefit of buying local, and more sustainably.)

The Rage Shoes

There's a handful of separates from other designers here, too, including Adrienne Butikofer skirts, Kingston Brightly jeans (which are printed with various Kingston-related ephemera), and Sui Generis pullovers in wild sixties-style prints ($109). If you're after a frock, there are some simple kitty-adorned cotton shifts from Cathy Peng or an Amie Scott day-dress fashioned out of wacky jungle-print fabric ($69).

And, if you must, the store does stock plenty of deconstructed tees. Try on one emblazoned with a sparkly turquoise tiger-print lightning-bolt from Sweet Shirt ($35), or one of Embody's cute, slim-fitting, hooded, crossed-over v-necks ($45).

My favourite offerings by far in the store are the accessories. One of Campbell's mandates is to "foster pop culture," which she does well over in a well-stocked jewelry section that features plenty of robot imagery and Bill Murray earrings ($12). I squealed over the super-cute "Hello!" totes ($28), which feature collections of things (robots, skulls, penguins), with one merrily calling out via speech-bubble (duh), "Hello!"

The Rage Toronto

Epidemic's hand-screened images like grenades and fighting skeletons spice up vintage ties ($24), while vintage purses from Playin' Jane get the artiste treatment, courtesy of spraypainted retro-looking ladies ($20-$25).

Old objects get new life as jewelry--Vling makes cool necklaces and earrings out of old vinyl, producing blue swallow danglies ($19) and angry white robot pendants ($19). Thank You Red takes sad-ass plates and uses the best-looking bits as pendants--choose from a variety of blooms, whether it be the brown outline of a daisy or a Victorian-looking pink blossom ($25-$40).

I myself may have moved on from streetwear for now, but the spunk behind The Rage's style makes me smile.
The Rage Kensington

Bill Murray Pins


posted by The Rage at 9:53 AM  
1 Comments:
  • At 12:31 PM, Anonymous David said…

    That 80's inspired display case
    was amazing to see in person.

    great shop!!

     
  • Post a Comment
    << Home
     

    The Rage:
    Energy that compels
    communication through style

    StyleGirl:
    A female surpassing
    standards in fashion

    #2 Kensington Avenue
    Kensington Market
    Toronto, ON
    M5T 2J7
    416.599.5177
    ragetoronto.ca

    myspace.com/ragestylegirl

    therage.bigcartel.com

    Hours
    Monday to Saturday: 11:00am-7:00pm
    Sunday: 12:00pm-6:00pm

    Designers

  • Adrienne Butikofer
  • Jennifer Fukushima
  • Tania Howells
  • Allison Wells
  • Amie Scott
  • Fixeight
  • > see complete list

  • Links
  • Toronto Street Fashion

  • Media
  • The Rage in Action

  • Recent Posts
  • Shifty Galore
  • Art: The Rage Superhero's comic
  • Rage VOL 3
  • Rage VOL 3
  • Neww Creations!
  • Beat Box Singer!
  • The Crazy French Cancan was at the Rage on sunday!...
  • THE RAGE IN THE NEW YORK TIMES
  • FRENCH CANCAN
  • NEW WEBSITE

  • Archives





    Powered by Blogger